How to generate more sales leads from your website
Generating high quality leads is undoubtedly one of a marketeer's most important objectives so given the flexibility, diversity and huge impact “digital” as a platform has had on the world of...
View ArticleBounce rates – High or Low?
Like anything that is linked to search engine ranking there is no magic wand that is suddenly going to reduce your bounce rate to 10% or less. But consider the following two facts and decide which one...
View ArticleWeekly Digital Marketing Facts and Tips
The digital landscape is a vast, fast-moving and sometimes unpredictable environment. If you're involved in marketing then you'll know how difficult it can be keeping up with the latest trends and...
View ArticleWebsite design and SEO trends in 2015
The world of website design and SEO tactics is constantly changing mainly due to new applications and plug-ins and Google’s ever changing algorithms. Since 2011, Google has made 83 major algorithm...
View ArticleMobile versus “responsive” websites
This week sees the introduction of Google’s latest algorithm “tweak” although experts believe the impact will be significant. From April 21st, unless your website is mobile friendly, viewers searching...
View ArticleIf you think you can ignore SEO, then you'd better read these lucky 12 stats!
As we move towards the end of 2015 there are business owners who still think that SEO, or search engine optimisation in old money, is a load of old bunkum. This could be for a variety of reasons; but...
View ArticleUTM code explained
Ever heard of a UTM code? Let us explain One of the many great advantages of digital marketing is the ability to track the success (or not) of your campaigns, and this is largely down to a great piece...
View ArticleWhatever happened to Google Plus? Is it dead or alive?
You've hear of Google, right? And you’ve heard of Google Plus, right? No? Well, it’s not surprising really, it was – it still is – the social network that wasn’t a social network because, according to...
View ArticleCongratulations, your new website is now live – but what next?
It’s an exciting time when your new website goes live; weeks and months of waiting and anticipation, after weeks and months of planning, designing, tweaking and approval. And then at the touch of a...
View ArticleBoosting your sales funnel with web forensics software
Last month your website was visited 35,683 times, according to your marketing manager, and he has the Google analytics to prove it. Out of those 35,683 views a certain percentage arrived to look for...
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